Privacy Policy & Terms of Use

Last Updated: July 23, 2026

Granite Empire of Huntsville (“Granite Empire,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how information is collected and used when you visit graniteempirehuntsville.com, communicate with us, request an estimate, use our online chat, call us, or otherwise interact with our business.

This Privacy Policy and Terms of Use applies to our website and the online services offered through it. By accessing or using the website, you acknowledge that you have read and understood this document.

If you do not agree with these terms, please discontinue use of the website.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• Name
• Email address
• Telephone number
• Property address or ZIP code
• Project details
• Preferred materials or services
• Measurements, photographs, plans, or other project information
• Messages submitted through website forms or online chat
• Information communicated during telephone calls, emails, or in-person interactions
• Any other information you choose to provide

Submitting an online form or requesting an estimate does not create a binding contract or require Granite Empire to accept or perform a project.

2. Information Collected Automatically

When you access the website, we and our technology providers may automatically collect certain information, such as:

• Internet Protocol address
• Device type
• Browser type
• Operating system
• Approximate geographic area
• Referring website or advertising source
• Pages viewed and links clicked
• Date and time of visits
• Time spent on the website
• Advertising identifiers
• Cookie and similar technology identifiers
• Information about interactions with forms, advertisements, videos, maps, and website features

This information may be collected through cookies, pixels, scripts, software development tools, local storage, server logs, and similar technologies.

3. How We Use Information

We may use collected information to:

• Respond to questions and estimate requests
• Contact prospective and existing customers
• Schedule consultations, measurements, or installations
• Prepare quotes and project proposals
• Provide and improve our products and services
• Operate and maintain the website
• Analyze website traffic and visitor behavior
• Determine how visitors found our website
• Measure telephone calls and advertising performance
• Personalize website content
• Display and evaluate advertising
• Prevent fraud, abuse, and security incidents
• Maintain business and legal records
• Enforce agreements and protect our legal rights
• Comply with applicable laws and legal obligations

We may combine information collected through the website with information obtained through telephone calls, online chat, advertising platforms, customer records, or other legitimate business sources.

4. Cookies and Similar Technologies

Cookies are small data files stored on a device. We may use cookies and similar technologies for the following purposes:

Strictly Necessary Technologies

These technologies are used to operate essential website functions, maintain security, remember privacy selections, prevent fraud, and process forms.

Analytics Technologies

These technologies help us understand how visitors use the website, which pages they visit, how long they remain on the website, and whether technical problems occur.

Advertising Technologies

These technologies may be used to measure advertising performance, determine whether an advertisement resulted in a call or inquiry, create advertising audiences, and display more relevant advertisements.

Functional Technologies

These technologies support website features such as maps, videos, chat tools, forms, and other interactive content.

Where required by applicable law, nonessential analytics and advertising technologies will be activated only after the visitor provides the required consent.

You may accept, reject, or manage nonessential technologies through the cookie consent tool available on the website. You may also adjust browser settings to block or delete cookies, although doing so may affect certain website functions.

5. Google Services

We may use Google services, including:

• Google Tag Manager
• Google Analytics
• Google Ads
• Google Maps
• Google reCAPTCHA
• Embedded YouTube videos

Google Tag Manager assists with managing website technologies. Google Analytics helps measure website use. Google Ads helps us advertise and measure campaign performance. Google Maps and YouTube provide embedded maps and video content. Google reCAPTCHA assists with preventing spam and abuse.

Depending on your privacy settings and applicable consent requirements, Google may receive device, browser, IP address, cookie, advertising, and website interaction information.

Google processes information according to its own privacy policies and terms.

6. Microsoft Advertising

We may use Microsoft Advertising technologies to measure campaign performance, understand whether an advertisement resulted in a website visit or inquiry, and present advertising to potentially interested audiences.

Microsoft may receive device identifiers, IP addresses, browser information, advertising identifiers, website activity, and related technical information, subject to applicable consent requirements.

7. Meta Technologies

We may use Meta technologies, including the Meta Pixel, to measure advertising performance, create advertising audiences, and understand interactions resulting from advertisements displayed on Facebook, Instagram, or other Meta services.

Meta may receive browser, device, IP address, cookie, advertising, and website interaction information, subject to applicable consent requirements.

Meta processes information according to its own privacy policies and terms.

8. Call Tracking and Telephone Communications

We may use CallRail or similar call-tracking services to understand which advertisements, webpages, or marketing sources generated telephone calls.

Information collected in connection with a call may include:

• Caller telephone number
• Date and time of the call
• Call duration
• Advertising or referral source
• General call routing and outcome information

Calls may be monitored or recorded for quality assurance, training, customer service, documentation, or legal purposes where permitted by law. When required, appropriate notice or consent will be provided.

Please do not communicate sensitive financial, medical, government identification, or account-access information during a call unless it is necessary and requested through an appropriate method.

9. Online Chat and Automated Tools

The website may provide an automated or AI-assisted chat feature to help visitors obtain general information, describe a project, or request contact from our team.

Chat messages may be processed by Granite Empire and third-party technology providers that operate the chat service. Information submitted through the chat may be stored in our customer management or communications systems.

Automated responses:

• Are provided for general informational purposes
• May be incomplete or inaccurate
• Do not constitute professional, legal, design, construction, or engineering advice
• Do not create a contract, warranty, estimate, or binding commitment
• Do not replace confirmation from an authorized Granite Empire representative

Do not submit highly sensitive personal information through the chat.

10. Forms, Calls, Emails, and Text Messages

When you submit a form, send an email, start a chat, or call us, you authorize Granite Empire to respond regarding your inquiry.

By providing a telephone number, you consent to receive calls or text messages concerning your estimate, appointment, project, or request. Messages may be sent using automated technology where permitted by law.

Consent to receive marketing calls or texts is not a condition of purchasing goods or services. Message and data rates may apply. You may opt out of promotional text messages by replying STOP.

Service-related and transactional communications may continue when reasonably necessary to address an active request or project.

11. How We Disclose Information

We may disclose information to:

• Website hosting and maintenance providers
• Customer relationship management platforms
• Form and chat service providers
• Telephone and call-tracking providers
• Analytics providers
• Advertising platforms
• Email and communications providers
• Cybersecurity and fraud-prevention providers
• Contractors and professional advisers
• Government agencies or legal authorities when required
• A buyer, successor, or related entity in connection with a merger, acquisition, restructuring, financing, or sale of business assets

We may also disclose information when reasonably necessary to:

• Comply with law, regulation, court order, or legal process
• Investigate fraud, security incidents, or misuse
• Enforce our contracts and policies
• Protect Granite Empire, our customers, employees, visitors, or the public

We do not knowingly sell personal information for money. Certain disclosures involving advertising technologies may, however, be defined as “sharing,” “targeted advertising,” or a “sale” under some state privacy laws.

Where applicable, visitors may opt out through our cookie preference tool or by contacting us using the information below.

12. Your Privacy Choices

You may manage nonessential cookie and advertising preferences through the cookie consent tool displayed on the website.

A permanent “Cookie Preferences” or “Your Privacy Choices” link should be available in the website footer after the consent tool has been implemented.

You may also:

• Block or delete cookies through your browser
• Use browser privacy settings
• Enable a legally recognized opt-out preference signal, where applicable
• Unsubscribe from promotional emails
• Reply STOP to promotional text messages
• Contact us to request information about your personal information

Disabling certain technologies may affect website functionality.

13. State Privacy Rights

Depending on where you reside and whether a particular privacy law applies to Granite Empire, you may have the right to request that we:

• Confirm whether we process your personal information
• Provide access to certain personal information
• Correct inaccurate personal information
• Delete certain personal information
• Provide a portable copy of certain information
• Disclose categories of information collected, used, or disclosed
• Allow you to opt out of targeted advertising, sale, or certain forms of sharing
• Reconsider a decision concerning a privacy request
• Refrain from discriminating against you for exercising a privacy right

These rights are subject to applicable thresholds, exceptions, verification requirements, and legal limitations.

The Alabama Personal Data Protection Act was enacted in 2026 and is scheduled to take effect May 1, 2027. It applies only to businesses meeting its statutory requirements and, once effective, will give qualifying Alabama consumers certain control over how covered businesses process personal data.

To exercise an applicable right, contact:

Email: info@graniteempirehuntsville.com
Phone: (256) 832-9888
Mail: Granite Empire of Huntsville, 11104 Memorial Pkwy SW, Huntsville, AL 35803

Please include:

• Your name
• Your preferred contact information
• Your state of residence
• A clear description of your request
• Enough information for us to reasonably locate the relevant records

We may request reasonable information to verify identity and prevent unauthorized disclosure or deletion. We will use verification information only for that purpose.

Authorized agents may submit requests where permitted by law, but we may require evidence of authorization and identity verification.

14. California Privacy Notice

This section applies only to the extent Granite Empire is subject to the California Consumer Privacy Act, as amended.

California law provides qualifying consumers with rights that may include rights to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive information, and receive nondiscriminatory treatment. The law generally applies only to for-profit businesses doing business in California that meet specific statutory thresholds.

During the preceding 12 months, Granite Empire may have collected the following categories of information:

• Identifiers, such as name, telephone number, email address, IP address, or online identifiers
• Customer-record information, such as contact and project information
• Commercial information, such as products or services considered
• Internet or electronic network activity
• Approximate geolocation derived from an IP address
• Audio information, if a call is lawfully recorded
• Professional information provided by a contractor, designer, or other business contact
• Inferences concerning product, project, or service interests

We collect this information from:

• Consumers directly
• Website forms, chat, calls, and emails
• Website technologies
• Advertising and analytics platforms
• Service providers
• Business partners and publicly available sources

We may disclose these categories to the service-provider and third-party categories described in this policy.

We do not knowingly sell personal information for monetary compensation. Use of advertising cookies or pixels may be considered “sharing” for cross-context behavioral advertising under California law.

Where applicable, California residents may opt out by:

• Selecting “Reject” or disabling advertising cookies in the website consent tool
• Using the “Your Privacy Choices” link
• Enabling Global Privacy Control in a supported browser
• Contacting us at info@graniteempirehuntsville.com

Granite Empire does not knowingly sell or share the personal information of individuals under 16 years of age.

15. Global Privacy Control

Where required by applicable law, we will treat a recognized Global Privacy Control signal as a request to opt out of applicable sales or sharing for the browser and device sending the signal.

A Global Privacy Control signal may not automatically identify you across different browsers, devices, or accounts.

16. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this policy, including to:

• Respond to an inquiry
• Prepare or administer a quote
• Perform or document a project
• Maintain customer and warranty records
• Analyze business and advertising performance
• Prevent fraud and security incidents
• Meet tax, accounting, insurance, and legal requirements
• Establish, exercise, or defend legal claims

Retention periods vary depending on the type of information, the nature of the relationship, and applicable legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

17. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.

However, no website, network, transmission method, or storage system is completely secure. We cannot guarantee absolute security or that unauthorized parties will never defeat our safeguards.

You are responsible for using appropriate caution when transmitting information through the internet.

18. Children’s Privacy

The website is intended for adults seeking home improvement and countertop-related services.

We do not knowingly collect personal information from children under 13. If we learn that a child under 13 submitted personal information without appropriate authorization, we will take reasonable steps to delete it.

A parent or guardian who believes a child has submitted information may contact us at info@graniteempirehuntsville.com.

19. External Websites and Embedded Content

The website may contain links to third-party websites or embedded services, including Google Maps, YouTube, social media platforms, reviews, financing resources, or other external content.

Third parties may collect information when their services are loaded or used. Their privacy practices are governed by their own policies, not this document.

Granite Empire is not responsible for the privacy, security, availability, accuracy, or content of third-party services.

20. Changes to This Privacy Policy

We may update this Privacy Policy and Terms of Use to reflect changes in our website, services, technologies, or legal obligations.

The “Last Updated” date will indicate when the document was most recently revised. Continued use of the website after an update constitutes acknowledgment of the revised terms.

Material changes may be communicated through the website or by another appropriate method.

 

 

Terms of Use

21. Informational Purpose

The website and its content are provided for general informational and promotional purposes.

Website content does not constitute:

• A binding offer
• A final project quote
• A construction, design, engineering, or legal opinion
• A guarantee concerning availability, pricing, installation, or completion dates
• A substitute for an on-site evaluation, measurement, written proposal, or signed agreement

A contract for products or services exists only when the applicable written proposal, order, or agreement has been accepted by Granite Empire and the customer.

If website content conflicts with a signed agreement, the signed agreement controls.

22. Estimates and Pricing

Online estimates, advertised prices, promotional offers, and general price ranges are preliminary and informational unless expressly stated otherwise in a signed agreement.

Final pricing may depend on:

• Material selection
• Slab availability
• Measurements
• Layout
• Edge profiles
• Cutouts
• Backsplash requirements
• Removal and disposal
• Plumbing or electrical conditions
• Site accessibility
• Fabrication requirements
• Installation conditions
• Taxes and other project-specific factors

Granite Empire may correct typographical, pricing, or descriptive errors and may modify or withdraw website information without notice.

23. Natural Materials and Product Appearance

Granite, marble, quartzite, and other natural materials may contain variations in:

• Color
• Pattern
• Veining
• Texture
• Shade
• Pitting
• Fissures
• Mineral deposits
• Thickness
• Surface characteristics

These variations are inherent characteristics of natural materials and do not necessarily constitute defects.

Digital images, photographs, videos, samples, and displays may not reproduce the exact appearance of a finished product. Lighting, screen settings, photography, slab location, fabrication, and natural variation can affect appearance.

Engineered materials may also vary by batch, manufacturer, lighting conditions, and product availability.

Customers should review and approve actual materials according to the applicable sales or project process.

24. No Guarantee of Availability

Products, colors, slabs, brands, samples, promotions, and services displayed on the website may change or become unavailable without notice.

Displaying a product or service does not guarantee inventory, eligibility, service-area availability, or acceptance of a project.

25. Permitted Use

You may use the website only for lawful personal or legitimate business purposes.

You may not:

• Interfere with website operation or security
• Attempt unauthorized access
• Introduce malware or harmful code
• Scrape or systematically extract website content without authorization
• Impersonate another person
• Submit false, fraudulent, abusive, or unlawful information
• Use the website to violate another party’s rights
• Copy or commercially exploit website content without permission
• Use automated systems in a manner that places an unreasonable burden on the website

We may restrict or terminate access for misuse.

26. Intellectual Property

The website and its content, including text, photographs, graphics, logos, designs, videos, layouts, software, and branding, are owned by Granite Empire or used with permission.

Content is protected by applicable intellectual-property laws.

You may view and print limited website content for personal, noncommercial use. No other license or right is granted without prior written authorization.

Third-party names, marks, and content remain the property of their respective owners.

27. User Submissions

By submitting text, images, project details, reviews, measurements, plans, or other content, you represent that:

• You have the right to provide it
• It is accurate to the best of your knowledge
• Its use for the requested purpose will not violate another party’s rights

You grant Granite Empire a nonexclusive right to use submitted information as reasonably necessary to respond to your request, prepare an estimate, provide services, maintain records, and administer the customer relationship.

We will handle personal information according to this Privacy Policy.

28. Website Availability

We do not guarantee that the website will always be available, uninterrupted, secure, or error-free.

We may modify, suspend, remove, or discontinue website functions at any time without liability.

29. Disclaimer of Warranties

To the fullest extent permitted by law, the website and website content are provided “as is” and “as available.”

Granite Empire disclaims warranties concerning:

• Website accuracy or completeness
• Continuous or error-free operation
• Results obtained from website use
• Availability of products or services
• Compatibility with a particular device or browser
• Freedom from viruses or other harmful components

Nothing in this section disclaims warranties that cannot legally be excluded or warranties expressly provided in a signed customer agreement.

30. Limitation of Liability

To the fullest extent permitted by law, Granite Empire and its owners, employees, contractors, affiliates, and service providers will not be liable for indirect, incidental, special, punitive, exemplary, or consequential damages resulting from:

• Website use or inability to use the website
• Reliance on website content
• Third-party links or services
• Unauthorized access to data
• Interruption, error, or security incident
• Automated or AI-generated responses
• Product information or images displayed online

This limitation applies regardless of the legal theory asserted and even if the possibility of such damages was known.

Nothing in these terms limits liability where limitation is prohibited by law or changes obligations contained in a separately signed project agreement.

31. Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless Granite Empire and its owners, employees, contractors, and affiliates from claims, losses, liabilities, and reasonable expenses arising from:

• Your unlawful misuse of the website
• Content you submit without authorization
• Your violation of these Terms of Use
• Your infringement of another party’s rights

32. Governing Law and Venue

These Terms of Use are governed by the laws of the State of Alabama, without regard to conflict-of-law principles.

Unless applicable law requires otherwise, disputes relating solely to website use will be brought in a court of competent jurisdiction located in Madison County, Alabama.

This provision does not modify the dispute-resolution terms of any separate signed customer agreement.

33. Severability

If any provision of these Terms of Use is found invalid or unenforceable, the remaining provisions will remain in effect.

The invalid provision will be interpreted or modified to the minimum extent necessary to make it enforceable where permitted.

34. No Waiver

Failure to enforce a provision does not waive the right to enforce that provision later.

35. Entire Website Agreement

This Privacy Policy and Terms of Use constitutes the agreement concerning access to and use of the website.

It does not replace any separate estimate, sales agreement, installation agreement, warranty, financing document, or other written contract.

36. Contact Us

Questions about this Privacy Policy, Terms of Use, or privacy requests may be directed to:

Granite Empire of Huntsville
11104 Memorial Pkwy SW
Huntsville, AL 35803

Phone: (256) 832-9888
Email: info@graniteempirehuntsville.com
Website: graniteempirehuntsville.com